The platform is rolling out a updated setting that allows them to reduce the volume of AI-made media appearing in their streams. This step comes as the company disclosed that it now features more than 1 thousand million AI-generated clips.
Trial and Implementation
The update is undergoing trials over the following weeks before a full-scale rollout. This advancement aligns with a increase in content created by AI, driven by new content generation software.
AI Proliferation Online
It has been noted that almost a tenth of the quickest rising content creators on a competing service primarily display clips produced artificially. A significant portion of this output is deemed “AI slop”, a label for inferior, mass-produced content that is typically absurd or surreal.
“We know from our community that a lot of users like content created using AI tools, ranging from digital art to science explainers, and we intend to offer the community the option to adjust the amount of that, according to their own preferences,” commented a platform representative.
AI on the Platform
The platform announced that there are currently over a billion videos on its app identified as artificially created. In total, more than 100 mn pieces of content are added to the platform daily, making clips made by AI a minor part of its overall inventory.
Customizing Your Feed
Members will be able to reduce or increase the volume of AI-generated videos they see by using the content preference setting in the application and choosing AI-made media. Other topics that can already be modified under the filter include news, clothing, beauty, and dance.
Content Labeling and Policies
TikTok’s policies mandate creators to identify convincing AI-generated content, and it forbids harmful deepfakes of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is unmarked can be deleted under its user guidelines.
In addition, the service will henceforth add an AI-generated label to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing content made by AI. This measure is intended to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
The platform is additionally establishing a $2m awareness program for experts and organizations to develop learning resources about responsible artificial intelligence. This project will support educational bodies dedicated to educating coding and technology.
Moderation Strategy
The platform has supported its content review process, during debate over plans to lay off hundreds of safety staff in the United Kingdom. TikTok is planning to eliminate hundreds of positions in its content moderation division in London, with labor groups and online safety experts raising concerns that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would continue to be important, but artificial intelligence can shield workers by eliminating the most graphic content before it is viewed by people. The platform stated a significant reduction in explicit and harmful content handled by content reviewers over the previous year due to the use of its automated systems.
It is vital to balance humans and technology to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a extensive automated help is really helping us work at speed.”
